GreenPath Financial Wellness - Vice President Strategic Innovation, Growth and Partnerships
The Andrews Group
Accounting & Finance, Sales & Business Development
Posted on Jan 17, 2026
Seeking a Strategic Innovator (n): Someone with an unstoppable drive to shape the future—making things better, bolder, and more impactful than they’d ever be if left unchanged.
Sound like you? Please keep reading.
GreenPath Financial Wellness delivers measurable social impact while operating with the sophistication, financial discipline, and growth mindset of a high-performing business. Leaders at GreenPath champion innovation by using client insight, data, and design thinking to drive growth, improve outcomes, and evolve how financial wellness is delivered at scale.
Delivering nationwide impact, GreenPath’s earned-revenue model has empowered millions of people to lead financially healthy lives while sustaining a scalable, performance-driven organization. Our team brings diverse backgrounds, perspectives, and passions, united by shared values and a culture that prizes respect, resilience, and innovation.
What We Stand For
- R-E-S-P-E-C-T: Aretha said it best. GreenPath respects their clients, their partners, their communities, and each other. Sock it to me.
- Resilience: Channel your inner Rocky—overcome obstacles, go the distance, and help clients reach their financial goals. We celebrate every “Yo, Adrian! We did it!” moment.
- Innovation: GreenPath invests in leading-edge technology and surrounds themselves with smart, creative people. Together, they do extraordinary things.
Why GreenPath?
- Purpose-Driven Impact: Contribute to a nationally recognized nonprofit advancing financial wellness, equity, and access to trusted financial guidance, with the ability to shape strategy and deliver measurable social impact.
- Competitive Executive Rewards: Executive-level compensation with performance incentives, comprehensive health and retirements benefits, generous PTO, and flexible/hybrid work arrangements that support sustainable leadership.
- Influence, Growth, and Stability: Partner with a committed board and executive leadership team in a financially stable organization, with opportunities for thought leadership, professional development, and responsible innovation.
The Opportunity: Vice President Strategic Innovation, Growth and Partnerships
The Vice President Strategic Innovation, Growth and Partnerships plays a pivotal role in driving sustainable growth through human-centered design, creation and commercialization of new services, the expansion of partnerships and channels, funding streams, and market reach while protecting the nonprofit’s mission, regulatory obligations, and reputation. In addition, this role will design and scale innovative, compliant, and user-centered financial wellness solutions that improve client outcomes and organizational effectiveness.
Core Accountabilities include:
Innovation & New Business Models
- Drive strategic growth through deep market insights and innovative product solutions.
- Lead cross-functional teams to identify emerging customer needs, analyze competitive landscapes, and translate market intelligence into actionable product strategies.
- Champion new business models, digital transformation, and product innovation.
- Monitor market trends and competitive landscape to inform strategic decisions.
- Identifying new business opportunities that align with the company’s long-term vision.
Business Development & Strategic Partnerships
- Lead business development efforts to identify and pursue new market opportunities.
- Drive strategic partnerships, alliances, and joint ventures that align with long-term organizational goals.
- Expand GreenPath’s reach into new customer segments and geographies.
- Build and manage high-value external relationships to foster innovation and collaboration.
- Negotiate and structure deals that support sustainable growth.
Marketing & Brand Leadership
- Brand stewardship and trust building through consistency of brand voice across platforms.
- Brand strategy, demand generation, and customer engagement initiatives.
- Market positioning and value proposition refinement and differentiation.
- Client-centered, ethical, accessible and inclusive marketing strategy development.
- Leverage data, KPIs and insights to inform go-to-market strategies as well as monitor client awareness, referral quality, brand sentiment and partner/client engagement.
- Internal brand leadership through servant leadership, advocacy, and alignment of internal communications with brand values and strategic priorities.
Leadership & Organizational Alignment
- Serve as an effective, trusted member of the executive leadership team by contributing enterprise-level thinking, constructively challenging ideas, and supporting collective decision-making.
- Manage the GreenPath Innovation Design advisory board to provide strategic guidance on growth, innovation, and stakeholder engagement, translating counsel into actionable initiatives.
- Coordinate all aspects of advisory board management, including member onboarding, meeting planning, facilitation, and board relationship management.
- Act as a strong peer leader who models accountability, collaboration, and integrity; balances advocacy for one’s function with stewardship of the whole organization; and builds credibility through judgment, transparency, and follow-through.
- Provide strategic direction and coaching to Director level team members.
- Foster a high-performance culture focused on collaboration, accountability, and continuous improvement.
- Ensure alignment of departmental goals with organizational strategy and mission.
- Support professional development and development planning for leadership roles within the growth and innovation functions.
- Prepare and present strategic updates, performance metrics, and market insights to GreenPath and GPID Board of Directors and senior leadership.
Success in this role requires consistently modeling of GreenPath’s core values:
- Integrity: Honesty, trustworthiness, ethical behavior, and treating others with dignity and respect in all interactions.
- Quality: Excellence in service delivery through trained, empathetic, innovative, and consistent service delivery, continually refined through use of data and insights.
- Teamwork: Working together toward shared mission goals, valuing diverse perspectives, building strong internal and external partnerships, and celebrating collective success.
Reports to: Chief Executive Officer
Serves as: Member of Executive Team
Accountable Functions:
· Business Development (including grant management)
· Partner Experience
· Stakeholder Engagement
· Marketing & Communications
· Innovation
Key Performance Measures/Deliverables:
Reach More Customers: Partner Relationship and Market Development:
- Develop and maintain positive partner relationships.
- Develop sales action plans and call strategies to maintain ongoing business with current partners.
- Within partner base, build a culture of responsiveness and knowledge sharing.
- Ignite referral growth from national banking partners.
- Evaluate opportunities and successfully implement strategies to increase market share.
- Participate in national conferences and trade shows to build relationships and drive business retention and development.
Differentiate the Debt Management Program (DMP) Core Offering:
- 24% increase in active DMP accounts by 12/31/26
- DMP client completion rate, and 12-month retention rate.
- Client Net Promoter Score (NPS) for DMP clients.
- Time to market for DMP enhancements.
- Inbound partnership inquiries related to DMP.
- Staff innovation participation rate (ideas submitted, pilots supported).
- DMP access growth across underserved populations.
New Customer Solutions:
- Apply strategic selling skills to drive new market potential.
- New customer solutions roadmap approved and maintained.
- Expansion of DMP in Puerto Rico.
- Employer/lender/community uptake (new customer development).
- Outcome index to ensure cost recovery or contribution margin.
- Enterprise alignment with new solutions.
Brand Stewardship
- Brand positioning clarity score and messaging consistency index.
- Share compelling stories of client impact, supported by data.
- Website traffic quality.
- Client sentiment and key touchpoints.
- Partner satisfaction with brand collaboration.
The Qualified Candidate
GreenPath seeks a client/partner-centric candidate with a minimum of 10 years of progressively leadership experience. Prior experience in the financial services, credit counseling or FinTech industry is desirable. The selected candidate will be collaborative by nature, results-oriented, and have great credibility with proven success in creating successful partnerships.
Specific requirements include:
- Bachelor’s degree from an accredited college or university with major course work in a business, marketing, or related field; Master’s or MBA is preferred
- Key Revenue Driver
- Experience with:
o Accountability for organizational growth
o Leading strategic partnerships
o Seasoned executive-level externally facing sales leader
o Deep understanding of market dynamics and customer behavior
o Strategic agility and data driven decision making
Personal competencies:
- Mission-centered and commercially astute
- Relationship-driven and credible
- Strategic patience with execution urgency/thinks long-term but moves decisively when opportunities arise
- Political and organizational savvy/navigates boards, executives, funders, and partners with diplomacy and confidence
- Ethical compass and risk awareness/understands reputational, regulatory, and consumer protection risks and acts conservatively when needed
- Persuasive communicator/can translate impact into value propositions for banks, fintechs, foundations, and government entities
- Active listener and clear communicator
- Naturally curious and a lifelong learner
- Proactive and highly responsive
- Solution-oriented/Identifies new opportunities
- Results and goal oriented
Professional competencies:
- Financial literacy and nonprofit acumen (governance awareness)
- Clear, compelling communicator
- Values-based leadership
- Strategic growth & revenue: develop multi-year growth strategies
- Partnerships & external relations: structure complex partnerships and represent the organization with credibility
- Market & Ecosystem Insight: understand the industry landscape, track trends and identify growth markets
- Data & impact storytelling: use data to demonstrate outcomes and align growth metrics with the mission
- Cross-Functional Leadership: collaborate effectively with all teams, and ensure growth initiatives are operationally viable
- Product & service development: lead development of new models, tools or services
- Organizational change & capability building: build innovation capacity, embed experimentation into the culture and translate innovation into operational practice
This position is a hybrid (remote & in-office) role and offers a competitive total compensation package (salary and bonus) and benefits package. The role may be located anywhere in the United States; Michigan is preferred. Travel for this position is approximated at 15-25% of working time.