Senior SEO Strategist
Pure Visibility
Marketing & Communications
Ann Arbor, MI, USA
Posted on Apr 25, 2026
Company Description
Pure Visibility, founded in 2005, is a trusted provider of search engine optimization, digital advertising, website redesign SEO, and Google Analytics services. As a certified Google Partner and Microsoft Advertising Partner, we have assisted businesses of all sizes, including Fortune 500 companies, in improving their online presence. Our team specializes in crafting tailored digital marketing strategies that align with clients’ business goals and target audiences. With a collaborative work culture, we excel in partnering with agencies and design firms to deliver seamless, integrated marketing solutions.
About the RoleWe are looking for a strategic and results-driven Senior SEO Strategist to lead organic search initiatives for our clients. This role owns the development and execution of SEO strategies that drive measurable growth in traffic, leads, and revenue.
The ideal candidate brings expertise across technical SEO, data analysis, AI-powered SEO tools, and writing optimized content. This role includes both SEO analysis and the creation of SEO-driven website content for clients
Key Responsibilities- Collaborate with the SEO Team to support the development and execution of client SEO strategies
- Conduct SEO Visibility Audits and Redesign Audits and present findings internally and to clients
- Analyze websites for SEO performance, including site architecture, internal linking, URL structure, and on-page optimization
- Identify and resolve technical SEO issues in collaboration with developers and client teams
- Conduct keyword research and competitive analysis to inform content and optimization strategies
- Write SEO-optimized content for client websites, including landing pages, blog posts, and page updates
- Develop content briefs and outlines based on keyword research and search intent
- Edit and optimize existing client content to improve search visibility, readability, and conversions
- Monitor and report on SEO performance metrics including organic traffic, keyword rankings, website health, and conversions
- Local SEO Oversight – Oversee local SEO programs (NAP consistency, local content development and listings management) to drive performance for multi‑location businesses.
- Guide the content strategy team to produce high‑quality, E‑E‑A‑T‑driven content that meets both user needs and generative‑AI requirements. Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) best practices.
- Maintain and update client reporting dashboards and Monitor SEO performance using GA4, Search Console, Looker Studio, Screaming Frog, Ahrefs and AI/social‑tracking tools (Lumar, Peec.ai). Analyze traffic, rankings, conversions and AI‑citation metrics
- Proactively audit websites to identify technical issues and new growth opportunities
- Create documentation and written guidance for developers implementing SEO recommendations
- Stay up to date on SEO trends, algorithm updates, and emerging AI-driven search changes
- Business Development – Support new‑business pitches and renewal efforts. Provide scope estimates, define milestones and help craft proposals that showcase the value of SEO.
This role requires comfort working in an evolving search landscape that includes AI-driven tools and search experiences.
- Use AI-powered SEO tools to support research, analysis, and content optimization
- Understand how AI search features and generative results impact organic visibility
- Use AI tools for keyword clustering, topic research, and content development while maintaining strong editorial judgment
- 4+ years of experience in SEO or digital marketing
- Strong understanding of technical SEO and on-page optimization
- Experience writing SEO-focused website content such as landing pages, blog articles, and optimized page copy
- Excellent written communication and editing skills
- Experience with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar platforms
- Experience with Google Studio or SEO reporting dashboards
- Ability to analyze data and translate insights into actionable recommendations
- Familiarity with AI-powered SEO tools and AI-assisted workflows