Senior Specialist, Brand Communications
NSF
Marketing & Communications
Ann Arbor, MI, USA
Posted on Mar 14, 2026
The Senior Specialist, Brand Communications, will play a critical role in shaping and amplifying NSF’s brand story. Reporting to the Senior Manager of Brand Communications, this position partners closely with global communications, marketing, and business leaders to develop and execute integrated communications strategies that support NSF’s growth and strengthen its reputation.
This role is ideal for a strategic communicator who thrives at the intersection of storytelling, media relations, and business impact.
With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.
One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.
Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.
NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF’s global ambassadors, championing our integrity, expertise, capabilities and resources., working with our internal partners to deliver real value to our clients and NSF.
The Senior Specialist, Brand Communications, will play a critical role in shaping and amplifying NSF’s brand story. Reporting to the Senior Manager of Brand Communications, this position partners closely with global communications, marketing, and business leaders to develop and execute integrated communications strategies that support NSF’s growth and strengthen its reputation. This role is ideal for a strategic communicator who thrives at the intersection of storytelling, media relations, and business impact.
- Bachelor’s degree in communications, journalism, marketing, or a related field required.
- 6–8 years of progressive experience in communications or public relations.
- Exceptional writing and storytelling skills; experience in the TIC industry or a similar regulated environment preferred.
- Proven expertise in consumer and client-focused PR and communications.
- Strong relationship-building skills with the ability to understand stakeholder needs and deliver mission-aligned solutions.
- Demonstrated experience managing multiple projects from initiation through completion, balancing timelines, budgets, and priorities.
- Solid business acumen, including the ability to interpret financial indicators and apply business insights to communications strategies.
- Experience developing and delivering clear, consistent organizational messages across multiple channels.
- Ability to adapt quickly in a dynamic environment, demonstrating resilience and responsiveness to evolving business needs.
- Experience with budget planning, campaign management, and demonstrating ROI.
- Strong understanding of AP style and newswire distribution services.
- Strategic thinker with the ability to apply communications theory and logic to complex challenges.
- High ethical standards and a demonstrated commitment to modeling NSF’s core values.
- Collaborative, globally minded professional who works effectively across geographies and functions.
- Experience developing and implementing communications strategies.
- Willingness to travel as needed.
- Develop and execute integrated B2C and B2B public relations strategies that advance NSF’s corporate, brand and divisional priorities across Water, Food and Wellness.
- Lead external communications initiatives, including proactive media outreach, content development, and brand storytelling.
- Leverage and expand established relationships with top-tier B2C and B2B media, maintaining strong connections with high-profile outlets.
- Track, analyze, and report communications KPIs and metrics to demonstrate progress and impact.
- Serve as a trusted advisor to divisional leadership, providing strategic counsel on communications approaches and messaging.
- Identify and activate opportunities to elevate NSF’s brand and thought leadership among key stakeholders (clients/partners) and consumers.
- Develop a strategic event and speaking plan, positioning leaders for keynote opportunities and on-stage thought leadership.
- Partner closely with Marketing and Brand teams to ensure messaging is aligned, consistent, and effective across channels and audiences.
- Manage and optimize agency relationships to deliver high-quality outcomes on time and within budget.
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