Global Marketing Director - Water Division
NSF
Marketing & Communications
Ann Arbor, MI, USA
Posted on Feb 19, 2026
The Global Marketing Director - Water Division (Hybrid Ann Arbor) is responsible for leading the strategic marketing function within the water division, driving sustainable growth across international markets. This role demands a visionary leader with deep industry expertise, capable of orchestrating revenue-generating initiatives, developing robust market strategies, and fostering innovation in a dynamic environment.
With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.
One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.
Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.
NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF’s global ambassadors, championing our integrity, expertise, capabilities and resources., working with our internal partners to deliver real value to our clients and NSF.
The Global Marketing Director -Water Division (Hybrid Ann Arbor) is responsible for leading the strategic marketing function within the water division, driving sustainable growth across international markets. This role demands a visionary leader with deep industry expertise, capable of orchestrating revenue-generating initiatives, developing robust market strategies, and fostering innovation in a dynamic environment.
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
- Minimum of 10 years’ experience in marketing leadership roles, ideally within the water industry or related sectors.
- Demonstrated strategic planning, market analysis, and innovation leadership capabilities.
- Exceptional communication, organizational, and analytical skills.
- Proficiency in Salesforce and digital marketing platforms.
- Strong project management and team leadership abilities.
- Develop and implement a comprehensive 3-year global growth strategy, aligning with organizational objectives and market potential.
- Lead revenue generation efforts by identifying new business opportunities and optimizing existing channels.
- Design and execute the annual operating plan (AOP), ensuring targets and resources are effectively allocated.
- Conduct thorough market sizing, trend analysis, and competitor assessments to inform strategic decisions.
- Formulate and refine pricing strategies and compelling value propositions to enhance market positioning.
- Drive innovation initiatives across products and services, fostering a culture of continuous improvement.
- Set clear targets and key performance indicators (KPIs), regularly reporting on progress and outcomes.
- Develop and oversee go-to-market strategies for new offerings, ensuring successful launches and market penetration.
- Manage marketing budgets, ensuring optimal resource utilization and ROI.
- Supervise the creation and approval of digital and traditional marketing content, maintaining brand consistency and quality.
- Review and guide regional marketing plans, ensuring alignment with global objectives.
- Oversee campaign structures, ensuring cohesive execution and measurable impact.
- Collaborate closely with communications and brand teams to uphold and strengthen brand identity.
- Host regular leadership updates to communicate progress, challenges, and strategic adjustments.
- Promote community building initiatives to enhance stakeholder engagement and industry presence.
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Monitor, analyze, and report marketing activities and performance using Salesforce and other relevant tools.
Required Expertise
- In-depth knowledge of the water industry, including market dynamics, regulatory frameworks, and emerging trends.
- Proven ability to develop and execute long-term strategic plans in a global context.
- Demonstrated success in market analysis, pricing strategy, and value proposition development.
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Track record of driving innovation and leading cross-functional teams toward ambitious growth targets.
Reporting and Callibration - Reports directly to the Vice President, Water, providing regular updates and strategic insights.
- Works collaboratively with sales, products, communications, and regional teams to ensure unified market approaches.
- Acts as a key liaison between marketing, operations, and brand management functions.
Performance Metrics
- Achievement of revenue and market share growth targets.
- Delivery of annual operating plan objectives.
- Effective KPI tracking and reporting, with actionable insights for continuous improvement.
- Successful execution of go-to-market strategies and campaign effectiveness.
- Timely and accurate Salesforce reporting and data analysis.
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