Sales Representative
Sales & Business Development · Contractor
Posted on Jul 8, 2026
About HealthyLifetime
HealthyLifetime® is an innovative Michigan-based health technology startup transforming how organizations help people live healthier, higher-functioning, and more independent lives.
Developed from decades of research at the University of Michigan, HealthyLifetime combines an evidence-based behavioral health coaching program with a proprietary SaaS measurement platform that makes health behavior change visible, actionable, and measurable. Our platform enables organizations to identify risks early, empower meaningful behavior change, and demonstrate measurable outcomes at both the individual and population level.
Today, our primary customers are senior living organizations, including Life Plan Communities (CCRCs), retirement communities, and other organizations serving older adults. As we continue to grow, we will expand into additional healthcare, payer, employer, and wellness markets.
About the Opportunity
We are looking for experienced, entrepreneurial sales professionals who understand the senior living industry and are excited to help build our startup company.
This is a commission-only position initially, offering significant earning potential for motivated individuals who enjoy developing relationships and closing consultative sales. As HealthyLifetime grows, successful representatives will have the opportunity to transition into full-time salaried positions with ongoing commission.
This role is ideal for someone who wants to get in early with a company that has a differentiated product, strong research foundation, and significant long-term growth potential.
Responsibilities
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Generate new business opportunities within senior living organizations and related markets.
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Build relationships with executive leaders, including CEOs, Executive Directors, Sales & Marketing leaders, Wellness Directors, and Clinical Leadership.
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Conduct prospect outreach through networking, referrals, phone, email, LinkedIn, conferences, and other outreach techniques.
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Deliver product demonstrations and communicate HealthyLifetime's value proposition.
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Guide prospects through the sales process from initial contact through contract execution.
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Maintain accurate sales activity and pipeline information in our CRM.
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Collaborate with company leadership to refine messaging, sales strategies, and market expansion efforts.
Preferred Qualifications
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5+ years of B2B sales experience.
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Experience selling into senior living, aging services, healthcare, digital health, SaaS, Medicaid/Medicare, employee wellness, or related industries.
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Existing relationships within the senior living or healthcare market are highly desirable.
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Strong consultative selling and relationship-building skills.
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Self-motivated with the ability to work independently in a startup environment.
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Excellent communication and presentation skills.
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Comfortable using CRM systems and virtual meeting platforms.
What We Offer
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Unlimited commission earning potential.
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Opportunity to join an exciting, mission-driven startup at an early stage.
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A differentiated, evidence-based solution backed by decades of research.
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Direct access to company leadership with the ability to influence strategy and growth.
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Flexible, remote work environment.
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Clear pathway to a salaried position with commissions as the company expands.
Why HealthyLifetime?
HealthyLifetime is helping organizations move beyond simply managing illness to proactively extending healthspan, independence, and quality of life. If you're passionate about healthcare innovation, enjoy building relationships, and want to grow alongside an emerging company with national potential, we'd love to hear from you.
HealthyLifetime is an equal opportunity employer.