Summary
In alignment with Gift of Life Michigan’s core purpose and core values, the Content Specialist will craft content that engages diverse audiences and reflects the organization’s voice, mission, and strategy. This role blends creative writing with strategic messaging for the Communication Division and organization’s content needs at high-impact moments—from events to advocacy days, to yearly publications intended to grow the audience and advance the mission.
Duties & Responsibilities
The following job duties and responsibilities are stated in broad terms and not intended to be inclusive. Those in bold are essential duties of the position:
- Co-lead editorial planning and content execution of organization’s publications, including collaborating with the VP, Director, and Media Specialist on story planning. managing deadlines, overseeing proofreading, and coordinating with the Senior Designer.
- Work with the Director to oversee video concept development and production in partnership with the video production team. Support the narrative, manage feedback rounds, and ensure final delivery aligns with campaign goals.
- Support strategic content development for newsletters, press releases, presentations, and organization-wide communications.
- Collaborate with event committees and leadership to develop scripts, messaging, and content aligned with program flow and organizational strategy.
- Contribute to brand voice and storytelling consistency across print, web, email, social, and multimedia channels.
- Develop and write donor family, recipient and stakeholder stories.
- Work with digital, media, and marketing teams to create promotional plans and ensure alignment across platforms.
- Perform other duties as assigned.